Pambuyo poyeretsa, kusoka mchenga, kusonkhanitsa, ndi kupenta, wogwiritsa ntchitoyo samangopeza mipando yatsopano, komanso akhoza kutsegula mawu achinsinsi a traffic pazama TV.
M'zaka zaposachedwa, kukonzanso kwanyumba / bwalo kotereku ndi makanema a DIY-themed akhala otchuka pazama media akunja. Mitu yomwe ikuyenda #homeproject ndi #gardening pa TikTok idafika 7.2 biliyoni ndi mawonedwe mabiliyoni 11 motsatana. Kupindula ndi kukwera uku pakuwongolera nyumba, gulu la zida za DIY lakula kwambiri pamapulatifomu akuluakulu a e-commerce, ndikutsegula mwayi waukulu wamabizinesi.
Chikhalidwe cha DIY ndichotchuka, chomwe chimabala mazana a mabiliyoni a golide
M’maiko a ku Ulaya ndi ku America, chiŵerengero cha eni ake a nyumba za banja limodzi ndi mabwalo apayekha ndi okwera. Panthawi ya mliriwu, anthu amakhala ndi nthawi yochulukirapo kunyumba. Kukonzanso malo okhalamo ndi kukonza minda pang’onopang’ono kwasanduka chisangalalo cha mabanja ambiri. Kuonjezera apo, chifukwa cha zinthu monga kukwera kwa mitengo ya kunja ndi kukwera mtengo kwa ntchito, anthu a ku Ulaya ndi a ku America nthawi zambiri amatsatira mfundo yakuti "yesani kupeza antchito ngati mungathe kuchita nokha" pokhudzana ndi kukonzanso nyumba ndi kukonzanso nyumba. kukula kwa.
Malinga ndi kafukufukuyu, msika wapadziko lonse wa DIY wokonzanso nyumba ndi wofunika US $ 848.2 biliyoni mu 2021, ndipo akuyembekezeka kufika US $ 1,278 biliyoni pofika 2030, ndi kukula kwapachaka kwa 4.37% kuyambira 2022 mpaka 2030. [1] Onani kukula kwa zida zamagetsi m'magulu akuluakulu azaka zaposachedwa pa e-commerce
1. FinancesOnline, bungwe lovomerezeka lakunja, lidalengeza za magulu a Amazon omwe akukula mwachangu kwambiri mu 2022, kuphatikiza zida ndi magawo owongolera nyumba a DIY, komanso magawo a patio, udzu ndi dimba omwe ali m'magulu asanu ndi limodzi apamwamba.
2. Mu 2022, mlingo wa dziko lonse wa zida za AliExpress ndi nyali zidzawonjezeka ndi 3% chaka ndi chaka, kusunga kukula kwabwino, komwe ku Ulaya ndi 42%, Russia ndi 20%, United States 8%, Brazil 7%, Japan ndi South Korea 5%.
3. Pa ManoMano, nsanja yotsogola ku Europe yopangira zida zam'nyumba, kulima dimba ndi DIY, gulu la zida lidapitilira kukula kwa 15%.
Ndipotu, makampani opanga zida zonse amadziwika ndi kukhazikika, ndipo ngakhale panthawi yamavuto azachuma, msika wakhalabe wokhazikika. M’nthawi ya mliri wapambuyo pa mliri, chitsanzo cha ofesi yakutali chaphatikizidwanso m’miyoyo ya anthu a ku Ulaya ndi ku America, ndipo kufunafuna kwa anthu kukonza malo okhala m’banja ndi moyo wabwino kukupitirira mosalekeza. Zizindikiro izi zikuwonetsa kuti pakadali malo ambiri oti akule mu zida za DIY.
China magetsi chida makampani pansi tuyere
Kubwerera ku chain chain, makina opanga zida zamakono zamakono ku China atha, ndipo maubwino osiyanasiyana ophatikizana apangidwa kumtunda, pakati ndi kumunsi kwa mafakitale. Malinga ndi ziwerengero zochokera ku Electric Tool Branch ya China Electrical Equipment Industry Association, zoposa 85% ya zida zamagetsi zomwe zimagwiritsidwa ntchito padziko lonse lapansi zimapangidwa ku China, ndipo zida zamagetsi zaku China zomwe zimatumizidwa kunja zimakhala pafupifupi 40% ya zida zonse zamagetsi zomwe zimatumizidwa padziko lonse lapansi.
Lusigang Town, Qidong City, Nantong City, Province la Jiangsu ndi "Hometown of Power Tools" ku China. M'mbuyomu, makampani opanga zida zamagetsi a Qidong adangoyang'ana kwambiri msika wapakhomo, kapena adatenga nawo gawo pagawo lamakampani apadziko lonse lapansi kudzera pa OEM ndi OEM. Kupanga ndi kugulitsa kwapachaka kwa zida zamagetsi kuno kumapitilira 50 biliyoni, zomwe zimaposa 60% yazogulitsa zonse mdziko muno [4].
Komabe, m'zaka zaposachedwa, makampani opanga zida zamagetsi ku Qidong akuyang'ana kwambiri kufulumizitsa kusintha ndi kukweza kudzera munjira monga luso laukadaulo, kuyendetsa kunja, kukulitsa masikelo, komanso kasamalidwe kamtundu. Gulu la makampani akuluakulu ndi amphamvu a zida zamagetsi amaliza kusintha kwazinthu zawo. Panthawi imodzimodziyo, zasintha kuchoka kumenyana paokha kupita ku chitukuko chamagulu, ndipo adagwira nawo mwakhama ndondomeko ya dziko la "dual cycle" kuti apititse patsogolo "kutuluka".
Pamene Hugo kudutsa malire anapita ku Qidong lamba mafakitale zida zamagetsi chaka chatha, zinadziwika kuti Jiangsu Dongcheng Zamagetsi Chida Co., Ltd., kampani kutsogolera m'deralo komanso mtundu kutsogolera makampani magetsi China, anayamba imathandizira njira internationalization a mtundu wake kuyambira 2013. ku Shanghai mu 2021, ndikuyembekeza kugwiritsa ntchito malonda odutsa malire ndi njira zina zatsopano zamalonda zakunja kuti muchepetse, kudzera pa intaneti + mawonekedwe a Omni-channel pa intaneti, Yesetsani kuti mupambane pamisika yakunja kwa Europe ndi America.
Sikuti mabizinesi otsogola akufulumizitsa kulowa kwawo, komanso mafakitale ambiri akumaloko akulandira mtundu watsopano wamalonda wakunja munthawi yabwino kwambiri yamalonda amtundu wa e-border omwe akukula kwambiri kuti atenge chitukuko chatsopano.
Munthu woyang'anira fakitale anati: "Tikupanga zida za zida za lithiamu batire. Takhala OEM kwa zopangidwa zazikulu zakunja kwazaka zambiri, ndipo tili ndi chidaliro chokwanira pakuchita ndi chitetezo cha zinthuzo. Poyerekeza ndi opanga ena akunja, zida zamagetsi za Qidong zili ndi phindu lalikulu lamtengo. Mwachionekere. Tsopano kampaniyo ikupitilizabe kuyikapo kafukufuku ndi chitukuko, ndipo mayeso ena, ma certification a ROHS adutsa ndi ma cert bizinesi yodutsa malire yapitilira kukula m'zaka ziwiri zapitazi.
Poyang'ana munthu yemwe ali ndi udindo, maziko olimba a mafakitale ndi amodzi mwa mpikisano waukulu wa zida zamagetsi za Qidong kukwera mphepo ndi mafunde kunja kwa nyanja. Panthawi imodzimodziyo, adamvanso kwambiri momwe akuchulukirachulukira m'malire amalonda a e-commerce ku Nantong m'zaka zaposachedwa. "Nantong yakhazikitsa ndondomeko zambiri zomwe zimagwirizana ndi malonda a e-commerce. Palinso mautumiki ambiri, maphunziro, ndi ziwonetsero zazikulu zokhudzana ndi malonda a malonda a malire," adatero.
Zikumveka kuti m'zaka zaposachedwa, Nantong ikupitiriza kulimbikitsa chitsanzo cha "lamba wamafakitale + m'malire a e-malonda", komanso kudzera m'miyeso monga kuthandizira ndondomeko, maphunziro a talente oyambira malire a e-commerce, ndikutsegula mautumiki okhudzana ndi malonda amtundu wa e-commerce, kwakopa makampani amalonda akunja kuti achite nawo malonda a malonda akunja, ndikulimbikitsana kwambiri ndi malonda a Nantong. lamba. Mothandizidwa ndi boma, mabizinesi, ndi magulu amagulu a anthu, Nantong yalima nthaka yachonde kwambiri kuti ipititse patsogolo malonda a e-border ndikutulutsa kuthekera kwake kwachitukuko.
Nthawi yotumiza: Apr-24-2023
