Mpikisano pamsika wama e-commerce wam'malire ukukulirakulira, ndipo ogulitsa ambiri akuyang'ana mwachangu misika yomwe ikubwera.Mu 2022, Latin America e-commerce ikukula mwachangu pakukula kwa 20.4%, kotero kuthekera kwake kwa msika sikunganyalanyazidwe.
Kukula kwa msika wama e-commerce wodutsa malire ku Latin America kutengera izi:
1. Dzikoli ndi lalikulu ndipo anthu ndi ochuluka
Malowa ndi ma kilomita 20.7 miliyoni.Pofika mu Epulo 2022, anthu onse ndi pafupifupi 700 miliyoni, ndipo anthu amakhala achichepere.
2. Kukula kwachuma kwanthawi zonse
Malinga ndi lipoti lomwe linatulutsidwa kale ndi bungwe la United Nations Economic Commission ku Latin America ndi ku Caribbean, chuma cha Latin America chikuyembekezeka kukula ndi 3.7% mu 2022. Komanso, Latin America, monga chigawo chomwe chili ndi chiwerengero chachikulu cha anthu akumidzi komanso kukula kwachuma. gawo pakati pa mayiko omwe akutukuka kumene ndi zigawo, ali ndi chiwerengero chapamwamba cha mizinda, chomwe chimapereka maziko abwino a chitukuko cha makampani a intaneti.
3. Kutchuka kwa intaneti ndi Kugwiritsa Ntchito Kwambiri Mafoni Amakono
Mlingo wake wolowera pa intaneti umaposa 60%, ndipo oposa 74% a ogula amasankha kugula pa intaneti, kuwonjezeka kwa 19% kuposa 2020. Chiwerengero cha ogula pa intaneti m'derali chikuyembekezeka kukwera kuchokera pa 172 miliyoni kufika pa 435 miliyoni pofika 2031. ku Forrester Research, kugwiritsidwa ntchito pa intaneti ku Argentina, Brazil, Chile, Colombia, Mexico ndi Peru kudzafika US $ 129 biliyoni mu 2023.
Pakadali pano, nsanja zazikuluzikulu za e-commerce pamsika waku Latin America zikuphatikiza Mercadolibre, Linio, Dafiti, Americana, AliExpress, SHEIN ndi Shopee.Malinga ndi deta yogulitsa papulatifomu, magulu otchuka kwambiri pamsika waku Latin America ndi awa:
1. Zida zamagetsi
Msika wake wamagetsi wamagetsi akuyembekezeka kukula kwambiri m'zaka zingapo zikubwerazi, ndipo malinga ndi kuchuluka kwa Mordor Intelligence, chiwonjezeko chapachaka cha 2022-2027 chikuyembekezeka kufika 8.4%.Ogula aku Latin America akuwonanso kufunikira kowonjezereka kwa zida zanzeru, zida zapanyumba zanzeru ndi matekinoloje ena anzeru apanyumba, poyang'ana mayiko monga Mexico, Brazil ndi Argentina.
2. Zopuma ndi zosangalatsa:
Msika waku Latin America umafunikira kwambiri zotonthoza zamasewera ndi zoseweretsa, kuphatikiza zotonthoza zamasewera, zowongolera zakutali ndi zida zotumphukira.Chifukwa chiwerengero cha anthu azaka zapakati pa 0-14 ku Latin America chafika pa 23.8%, ndiye mphamvu yayikulu yogwiritsira ntchito zoseweretsa ndi masewera.M'gululi, zinthu zodziwika kwambiri zimaphatikizapo zoseweretsa zamakanema, masewera oyenda, zoseweretsa zodziwika bwino, zidole, masewera amasewera, masewera a board, ndi zoseweretsa zapamwamba, pakati pa ena.
3. Zipangizo zapakhomo:
Zida zapakhomo ndi gulu lodziwika bwino pamsika wa e-commerce waku Latin America, pomwe ogula aku Brazil, Mexico ndi Argentina akuyendetsa kukula kwa gululi.Malinga ndi Globaldata, kugulitsa zida zapanyumba m'derali kudzakwera ndi 9% mu 2021, ndi mtengo wamsika wa $ 13 biliyoni.Amalonda amathanso kuyang'ana kwambiri zinthu zakukhitchini, monga zowotcha mpweya, mapoto amitundu yambiri ndi zida zapakhitchini.
Atalowa msika waku Latin America, amalonda angatsegule bwanji msikawo?
1. Ganizirani za zosowa za kwanuko
Lemekezani zinthu zapadera ndi zosowa za ogwiritsa ntchito kwanuko, ndikusankha zinthu zomwe mukufuna.Ndipo kusankha kwamagulu kuyenera kutsatizana ndi ziphaso zakumaloko.
2. Njira yolipira
Cash ndiye njira yotchuka kwambiri yolipirira ku Latin America, ndipo gawo lake lolipirira mafoni ndilokweranso.Ogulitsa akuyenera kuthandizira njira zolipirira zapafupipafupi kuti azitha kugwiritsa ntchito bwino.
3. Social Media
Malinga ndi deta ya eMarketer, anthu pafupifupi 400 miliyoni m'dera lino adzagwiritsa ntchito malo ochezera a pa Intaneti mu 2022, ndipo lidzakhala dera lomwe lili ndi chiwerengero chachikulu cha anthu ochezera a pa Intaneti.Amalonda akuyenera kugwiritsa ntchito malo ochezera a pa Intaneti kuti azitha kulowa msika mwachangu.
4. Kayendesedwe
Kuchuluka kwazinthu ku Latin America ndikotsika, ndipo pali malamulo am'deralo ambiri komanso ovuta.Mwachitsanzo, Mexico ili ndi malamulo okhwima okhudza chilolezo chakunja kwakunja, kuyang'anira, misonkho, ziphaso, ndi zina zotero. Monga katswiri wazolowera m'malire a e-commerce logistics, DHL e-commerce ili ndi mzere wodalirika komanso wogwira mtima wodzipatulira waku Mexico kuti apange mathero. -mapeto njira zoyendera kwa ogulitsa.
Nthawi yotumiza: Apr-17-2023