Panjira yamalonda odutsa malire, olowa atsopano amatha kuwoneka nthawi zonse. Zhenai Meijia, yemwe makamaka amagulitsa zofunda, ndi imodzi mwamabizinesi otsogola ku China, omwe amati ndi "mfumu yamabulangete padziko lapansi". Itatha kulembedwa pa board yayikulu ya Shenzhen Stock Exchange mu 2021, osunga ndalama akhala akuwalimbikitsa kuti akhazikitse malonda amalonda odutsa malire.
Malinga ndi Hugo Cross-border, Zhenai Meijia wakhala akuyesa kwambiri malonda a hydropower ku China, monga Douyin, Xiaohongshu, Kuaishou etc.
01 Konzani njira zingapo zodutsa malire a e-commerce
Zogulitsa zazikulu za kampaniyi ndi mabulangete ndi zofunda (zida, ma quilt cores, pillow cores etc.). Panthawi imodzimodziyo, kampaniyo imagulitsa zopukutira pang'ono, zovala zapakhomo, makapeti ndi nsalu zina ndi zonyamula. Bizinesi yotumiza kunja imapanga 90% ya ndalama zonse. M'magawo atatu oyambirira a 2022, ndalama za Zhenai Meijia zinali pafupifupi 687 miliyoni yuan ndipo phindu lake linali pafupifupi 89.71 miliyoni yuan. Malinga ndi ziwerengero za China Wool Textile Industry Association, m'zaka zitatu zapitazi, zopangidwa ndi bulangeti za Zhenai Meijia zidakhala pamalo oyamba pampikisano wamabizinesi aku China opanga nsalu ndi zovala omwe adakonzedwa ndi China National Textile Viwanda Association.
Kuphatikiza pa malonda akunja akunja, Real Aimejia adati papulatifomu yolumikizirana pa Januware 21 kuti idagulitsidwa patsamba la Alibaba International, MadeinChina ndi nsanja za 1688 zama e-commerce. Ponena za Amazon ndi njira zina, True Love Meijia sanaulule. Kusaka kwa Hugo kudutsa malire patsamba lapadziko lonse la Alibaba adapeza zinthu kuchokera ku TRUELOVE, mtundu wa Truelove, monga bulangeti lanyumba la 100% la polyester ili pansipa, lamtengo pakati pa $2.50 ndi $10.
Hugo Cross-border adapeza kuti mu February 2022, wogulitsa ndalama adafunsanso ngati bizinesi ya Zhenai Meijia yomwe inalipo ikukhudza malonda a e-border, koma panthawiyo adayankha kuti sichoncho. Malinga ndi lipoti lapachaka la 2022 la Zhenai Meijia, ndalama zomwe amagulitsa pa intaneti zidangokhala 2,768.13 yuan.
Choncho, sipanatenge nthawi kuti Zhenaimei atsegule bizinesi yake pazida zamalonda zamalonda zamalonda monga Alibaba International malo, ndipo zikutheka kuti zili mu theka lachiwiri la 2022. Kwa nyumba yokongola ya chikondi Choonadi, malonda a malonda a malire ndi mayeso atsopano a bizinesi yamadzi.
01 Konzani njira zingapo zodutsa malire a e-commerce
Zogulitsa zazikulu za kampaniyi ndi mabulangete ndi zofunda (zida, ma quilt cores, pillow cores etc.). Panthawi imodzimodziyo, kampaniyo imagulitsa zopukutira pang'ono, zovala zapakhomo, makapeti ndi nsalu zina ndi zonyamula. Bizinesi yotumiza kunja imapanga 90% ya ndalama zonse. M'magawo atatu oyambirira a 2022, ndalama za Zhenai Meijia zinali pafupifupi 687 miliyoni yuan ndipo phindu lake linali pafupifupi 89.71 miliyoni yuan. Malinga ndi ziwerengero za China Wool Textile Industry Association, m'zaka zitatu zapitazi, zopangidwa ndi bulangeti za Zhenai Meijia zidakhala pamalo oyamba pampikisano wamabizinesi aku China opanga nsalu ndi zovala omwe adakonzedwa ndi China National Textile Viwanda Association.
Kuphatikiza pa malonda akunja akunja, Real Aimejia adati papulatifomu yolumikizirana pa Januware 21 kuti idagulitsidwa patsamba la Alibaba International, MadeinChina ndi nsanja za 1688 zama e-commerce. Ponena za Amazon ndi njira zina, True Love Meijia sanaulule. Kusaka kwa Hugo kudutsa malire patsamba lapadziko lonse la Alibaba adapeza zinthu kuchokera ku TRUELOVE, mtundu wa Truelove, monga bulangeti lanyumba la 100% la polyester ili pansipa, lamtengo pakati pa $2.50 ndi $10.
Hugo Cross-border adapeza kuti mu February 2022, wogulitsa ndalama adafunsanso ngati bizinesi ya Zhenai Meijia yomwe inalipo ikukhudza malonda a e-border, koma panthawiyo adayankha kuti sichoncho. Malinga ndi lipoti lapachaka la 2022 la Zhenai Meijia, ndalama zomwe amagulitsa pa intaneti zidangokhala 2,768.13 yuan.
Choncho, sipanatenge nthawi kuti Zhenaimei atsegule bizinesi yake pazida zamalonda zamalonda zamalonda monga Alibaba International malo, ndipo zikutheka kuti zili mu theka lachiwiri la 2022. Kwa nyumba yokongola ya chikondi Choonadi, malonda a malonda a malire ndi mayeso atsopano a bizinesi yamadzi.
| njira zotsatsa | Zogulitsa pa intaneti | Zogulitsa mwachindunji | kugulitsa mwachindunji |
| ndalama zabizinesi | 2768.13 | 5,840,476.14 | 367,020,992.88 |
| ndalama zoyendetsera ntchito | 592.28 | 2,733,791.40 | 292,582,229.27 |
| phindu lalikulu | 78.60% | 53.19% | 20.28% |
| Ndalama zogwirira ntchito zidawonjezeka kapena kuchepa kuchokera nthawi yomweyi chaka chatha | -1798.11 | -1,248,278.62 | 25,275,753.23 |
| Ndalama zoyendetsera ntchito zidakwera kapena kuchepa kuchokera nthawi yomweyi chaka chatha | -5,890.56 | -1,292,478.24 | 38,179,978.28 |
| Phindu lalikulu linakwera kapena kutsika kuchokera nthawi yomweyi chaka chatha | 120.57% | 9.99% | -5.28% |
Zhenai Meijia akuvomereza kuti malonda a pa intaneti ndi otsika kwambiri pakalipano, makamaka ngati kufufuza ndi kusunga njira zatsopano zamtsogolo za kampani.
Zimamveka kuti kutumizira kunja kwa bulangeti kwa Zhenai Meijia kumatengera njira yogulitsa mwachindunji, yomwe ingagawidwe m'njira zitatu: njira yoyamba ndikuzindikira malonda mwachindunji kudzera munjira ya ODM; Chachiwiri ndi kukwaniritsa malonda mwachindunji OEM mode; Chachitatu ndikukwaniritsa malonda achindunji amtundu wamtundu wamba. Malinga ndi lipoti la semi-pachaka la 2022, ndalama zomwe zimagulitsidwa mwachindunji zidafika 360 miliyoni yuan.
02 Imayang'ana ku Middle East, North Africa ndi misika ina
Dziko lathu liri ndi mndandanda wamafakitale wathunthu padziko lonse lapansi komanso mulingo wapamwamba kwambiri wofananira ndi kupanga, kukhala maziko opangira dziko lapansi, ndikupanga kumva.
makamaka ntchito kunja, malonda zoweta ndi ochepa. Malinga ndi ziwerengero zoyambira, mu 2021, China idapanga ndikutumiza kunja mabulangete 260 miliyoni amitundu yosiyanasiyana, ndikutumiza kunja pafupifupi madola mabiliyoni 2.28 aku US, zomwe zimapangitsa pafupifupi 60% yamalonda apadziko lonse lapansi.
Pankhani ya msika, zofunda zaku China zimatumizidwa makamaka kumayiko aku Africa ndi Middle East, zomwe zimawerengera pafupifupi 60% yamsika. Iwo makamaka mankhwala apakati ndi otsika kalasi. Zomwe zimapangidwa ndi mabulangete a polyester, mabulangete a thonje, mabulangete a polyester ndi mabulangete ophatikizika a polyester.
Kumbali ina, anthu a m’chigawo cha Aarabu ali ndi chizolowezi chogwiritsa ntchito mabulangete ngati zofunda kuti azifunda. M'mayiko achiarabu, mabulangete angagwiritsidwe ntchito osati ngati zofunda, komanso ngati zofunda ndi zokongoletsera. Ndi mwambo kutumiza mabulangete ngati mphatso zaukwati, kubereka, imfa ya achibale kapena zikondwerero.
Komanso, West Asia ndi North Africa ndi madera ena Arab ambiri madera youma m'chipululu, otentha kapena otentha chipululu nyengo, kusowa kwambiri madzi, chilala ndi chipululu, ndi pamphasa fumbi kusungirako ntchito kwambiri, fumbi sizidzawulukira pamphasa, osati kuyeretsa mpweya ndi kukongoletsa chilengedwe. Panthawi imodzimodziyo, chifukwa zopangidwa ndi bulangeti zimagonjetsedwa ndi dothi, zimakhala zosavuta kuyeretsa kusiyana ndi zinthu zina, ndipo zingagwiritsidwe ntchito pazochitika zambiri. Chifukwa chake, pali kufunikira kwakukulu kwa mabulangete ku Middle East. Kuphatikiza apo, chifukwa cha kuchepa kwa madzi m'maiko achiarabu, zofunda sizimachapidwa m'moyo watsiku ndi tsiku ndipo zimagwiritsidwa ntchito ngati zinthu zotayidwa. Anthu am'deralo amasintha mabulangete pafupipafupi.
Chifukwa chake, zopangidwa ndi bulangeti za Jinaimei Family zimadziwika mosavuta ndi ogula ku Middle East, Africa ndi misika ina, ndipo kukula kwa msika kukukulirakulira. Ngakhale kuti misika ya ku Ulaya ndi ku America ndi imodzi mwa misika yomwe ikufunika kwambiri zofunda padziko lonse lapansi, yakhala "misika yotukuka" yamakampani opanga nsalu zapakhomo monga Zhenai Meijia, chifukwa mayiko a ku Ulaya ndi America makamaka amaitanitsa mabulangete apakati komanso apamwamba. Komabe, chifukwa cha kuwongolera kosalekeza kwaukadaulo wa zoletsa kutengera nsalu ku Europe ndi America, kukakamizidwa kwa mabizinesi otumiza kunja kukukulirakulira.
Misika Yaikulu & Zogulitsa
| Misika Yaikulu | Ndalama Zonse(%) |
| Mid East | 33.08% |
| South Asia | 13.85% |
| kumpoto kwa Amerika | 11.54% |
| Msika Wapakhomo | 6.92% |
| Africa | 6.15% |
| Eastern Europe | 5.38% |
| South America | 5.37% |
| Kumpoto kwa Ulaya | 4.62% |
| Kum'mawa kwa Asia | 3.85% |
| Kumwera kwa Ulaya | 3.85% |
| Southern Asia | 3.08% |
Monga tikuwonera "kuthekera kwa malonda" a tsamba la Alibaba International, pankhani ya ndalama, Zhenai Meijia amawerengera gawo lalikulu kwambiri ku Middle East, mpaka 33.08%, kutsatiridwa ndi South Asia, North America ndi madera ena.
Komabe, pankhani ya msika, Zhenai Meijia akuyeseranso kukulitsa. Chofunda cha Dacron monga nyumba yotsika mtengo kwambiri komanso zinthu zosangalatsa zasintha pang'onopang'ono malo ake, ndipo malo omwe amafunidwa akula pang'onopang'ono. Akuti pakali pano, makasitomala a Zhenai Meijia ku Ulaya, America ndi kum'mwera chakum'mawa kwa Asia awonjezera malamulo awo a mabulangete a polyester, ndikuwonetsa kukula kwabwino, zomwe zikuyembekezeka kukhala msika watsopano wofunikira kwa kampaniyo m'tsogolomu.
Malinga ndi Hugo Cross-border, komwe kuli Zhenai Family ku Zhejiang kuli ndi zabwino zina pabizinesi yake yotumiza kunja. Doko lotumiza kunja la Zhenai Blanket ndi Zhenai Meijia Blanket nthawi zambiri amakhala Ningbo Port. Makampani awiriwa ali pafupi ndi 3 maola oyendetsa kuchokera ku Ningbo Port, yomwe ili pafupi ndi doko lotumizira, zomwe zimathandiza kupulumutsa mtengo wamayendedwe ndikuwonetsetsa kutumizidwa panthawi yake.
Zhenai Meijia adanenanso kuti dongosolo lomwe lili m'manja liri lokwanira, m'tsogolomu lidzatsatira njira yamisika yambiri, yamakasitomala, yamakina ambiri, komanso mothandizidwa ndi njira zapaintaneti komanso zapaintaneti, nthawi zonse kuwongolera kuchuluka kwamisika yomwe ikubwera monga Europe ndi United States ndi msika wapakhomo, kuwonjezera, kudzera pakupanga mabulangete amtambo ndi zinthu zina zatsopano, kukulitsa makasitomala atsopano.
Nthawi yotumiza: Feb-17-2023
