Zokongola komanso zosamalira munthu nthawi zambiri zimakhala zoyendetsedwa ndi mtengo.Ogula nthawi zambiri amasankha masitolo ogulitsa pa intaneti, ma pharmacies a pa intaneti, mawebusaiti ovomerezeka a kukongola ndi mtundu wa chisamaliro chaumwini, ndi zina zotero. Pakati pawo, nsanja zamalonda zamalonda zamagulu monga Amazon ndizosavuta Zimakwaniritsa zosowa zamaganizo za ogula ndipo motero zimakopa anthu ambiri.
1. Chidule cha msika wa e-commerce
Mwambiri, msika wokongola ndi chisamaliro chamunthu wakhala ukuwonetsa kukula, ndipo kugulitsa pa intaneti kudzakwera mu 2022, koma kupitilirabe pang'onopang'ono kuposa kukula mu 2020 ndi 2021.
Pakadali pano, gulu losamalira anthu latenga gawo lalikulu pamsika wa kukongola ndi chisamaliro chamunthu, ndikugulitsa pa intaneti pafupifupi $120 biliyoni mu 2022, poyerekeza ndi US $ 79.4 biliyoni mu 2019. Chisamaliro chamunthu chimaphatikizapo zinthu monga sopo, shampu, mano ndi dedorants, akufika omvera onse ogula.Poyerekeza ndi magawo ena a msika wa kukongola ndi chisamaliro chamunthu, kuchuluka kwa anthu pagawoli ndikokweranso.
2. Kusanthula kwazithunzi za ogula
Munthawi ya mliriwu, zomwe ogula amagula zasintha pang'onopang'ono kupita pa intaneti, zomwe zadzetsa chikakamizo kwa ogulitsa ndi ma brand kuti afulumizitse mayendedwe akusintha kwa digito ndikuwongolera kuthekera kokwaniritsa zinthu.Nthawi yomweyo, kugulitsa pa intaneti panthawi ya mliri wasinthanso kwambiri.Kugulitsa kwapaintaneti kwa anthu aku Europe mu 2020 kudakwera ndi 26% poyerekeza ndi 2019.
Kuphatikiza apo, ogula kukongola ndi chisamaliro chaumwini ku Europe ali ndi ndalama zambiri.Ogwiritsa ntchito pa intaneti ambiri amawononga ndalama zoposa US$120 pamwezi pafupifupi, ndipo 13% ya ogula pa intaneti amawononga ndalama zokwana US$600 pamwezi.Nthawi yomweyo, ambiri ogula pa intaneti okongola komanso osamalira anthu ndi am'badwo wazaka chikwi.Ogwiritsa ntchito azaka zapakati pa 25 mpaka 34 amawerengera 32% ya kukongola ndi ogula omwe amawasamalira komanso 29% ya onse ogula pa intaneti.
25% ya ogula pa intaneti aku Europe akuti amatha kugula zinthu zokongola komanso zosamalira anthu pa intaneti kuposa m'sitolo, zomwe ndizokwera kwambiri kuposa 15% ku Middle East ndi 8% ku Africa.Chiŵerengerochi chidzapitirizabe kusintha pamene chiwerengero cha kukongola ndi ogula chisamaliro chaumwini ku Middle East chikuwonjezeka.
Mtengo ndi kuphweka kwa njira zapaintaneti ndizofunikira kwambiri kwa ogula.38% ya ogula aku Britain adzasankha mwachindunji njira zogulira pa intaneti.Iwo "samasamala komwe akugula, bola ngati chinthucho chikugwiritsidwa ntchito".40% ya ogula ku US, 46% ya ogula ku Australia ndi 48% ya ogula German ali ndi maganizo ofanana.Chifukwa chake, kuchuluka kwa ogula pamayendedwe apaintaneti amalonda kuyenera kukhala kofunikira kwambiri.
Ogula aku Europe akafunsidwa chifukwa chake amasankha nsanja za e-commerce zachitatu, zifukwa zazikulu zomwe amapereka ndi mtengo (73%) komanso kusavuta (72%).Pamene ogula m'mayiko ambiri akukumana ndi kukwera kwa mitengo komanso kukwera kwa mavuto a moyo, ubwino wa njira zapaintaneti udzakulitsidwa.
3. Kusanthula Kwamsika kwa Magawo Akuluakulu Atatu
Europe ndiye msika waukulu wachigawo wagawo la kukongola ndi chisamaliro chamunthu, koma Middle East ndi Africa ali ndi ziwopsezo zokulirapo.
• ku Middle East
Chifukwa cha kuchuluka kwawo, Iran ndi Turkey ndi misika yokongola komanso yosamalira anthu ku Middle East, yomwe ili ndi msika wa US $ 6.7 biliyoni mu 2022.
Chiwerengero cha Israeli cha 9.2 miliyoni ndi chochepa kwambiri kuposa cha Iran kapena Turkey 84 miliyoni, koma ogula a dzikolo amawononga ndalama zambiri m'gulu la kukongola ndi chisamaliro chaumwini.
Ogula achichepere ku Middle East amakonda kwambiri kugwiritsa ntchito mafoni a m'manja ndi ma TV, ndipo GDP ya mayiko ena ndiyokwera kwambiri.Ogula ku Middle East amati nsanja za chipani chachitatu ndizo njira zawo zogulitsira zomwe amakonda, zomwe zimagwirizana ndi ogula ku Asia.3.Kusanthula Kwamsika kwa Magawo Atatu Akuluakulu
Europe ndiye msika waukulu wachigawo wagawo la kukongola ndi chisamaliro chamunthu, koma Middle East ndi Africa ali ndi ziwopsezo zokulirapo.
• ku Middle East
Chifukwa cha kuchuluka kwawo, Iran ndi Turkey ndi misika yokongola komanso yosamalira anthu ku Middle East, yomwe ili ndi msika wa US $ 6.7 biliyoni mu 2022.
Chiwerengero cha Israeli cha 9.2 miliyoni ndi chochepa kwambiri kuposa cha Iran kapena Turkey 84 miliyoni, koma ogula a dzikolo amawononga ndalama zambiri m'gulu la kukongola ndi chisamaliro chaumwini.
Ogula achichepere ku Middle East amakonda kwambiri kugwiritsa ntchito mafoni a m'manja ndi ma TV, ndipo GDP ya mayiko ena ndiyokwera kwambiri.Ogula ku Middle East amati nsanja za chipani chachitatu ndi njira yawo yogulitsira zomwe amakonda, zomwe zimagwirizana ndi ogula ku Asia.
Nthawi yotumiza: Apr-04-2023
